Terrain Advisors Fills Key C-Suite Role for Innovative Lodging Disruptor

After securing $10M in Series A funding, rapidly growing alternative lodging service WhyHotel needed to take a critical next step in its expansion: hiring its first Chief Marketing Officer. Founded and managed by a team of world-class real estate operators, CEO Jason Fudin explains why finding a CMO was their first big hiring initiative that felt outside their comfort zone.

“We’ve used recruiters for more junior roles, but not for bringing in C-suite talent. We knew our first Chief Marketing Officer would not come directly from the world of Real Estate. We wanted to bring on a digital CMO to help scale our business and it was really important that we got the right person, so we needed help.”

Turning to Terrain Advisors for help, Jason and his team were immediately put at ease by being able to watch the recruiting effort as it set into motion.

“Terrain Advisors ran a tight process. They were really transparent, which is sometimes a problem with other recruiters. But by using their software, we were able to see exactly who was in the queue and how they were faring. And they came to us with a really high-quality group of candidates.”

Along the way, Jason and his team at WhyHotel looked to Terrain Advisors for ongoing analysis and context. “They provided an honest assessment of each candidate during their screening process, which was very helpful to us. And then, when we found someone and prepared to make an offer, Terrain Advisors provided additional advice to close our Finalist. We loved working with Terrain,” Jason said.

On the heels of their hiring decision, WhyHotels has already received widespread news coverage of product initiatives and a planned expansion. It looks like their Chief Marketing Officer is already hard at work.

Why Hotel
saaS systems
256 Employees

Placements :

  • Partner, US Investments
  • Principal, US Ventures
  • M&A Associate,Ventures

After securing $10M in Series A funding, rapidly growing alternative lodging service WhyHotel needed to take a critical next step in its expansion: hiring its first Chief Marketing Officer. Founded and managed by a team of world-class real estate operators, CEO Jason Fudin explains why finding a CMO was their first big hiring initiative that felt outside their comfort zone.

“We’ve used recruiters for more junior roles, but not for bringing in C-suite talent. We knew our first Chief Marketing Officer would not come directly from the world of Real Estate. We wanted to bring on a digital CMO to help scale our business and it was really important that we got the right person, so we needed help.”

Turning to Terrain Advisors for help, Jason and his team were immediately put at ease by being able to watch the recruiting effort as it set into motion.

“Terrain Advisors ran a tight process. They were really transparent, which is sometimes a problem with other recruiters. But by using their software, we were able to see exactly who was in the queue and how they were faring. And they came to us with a really high-quality group of candidates.”

Along the way, Jason and his team at WhyHotel looked to Terrain Advisors for ongoing analysis and context. “They provided an honest assessment of each candidate during their screening process, which was very helpful to us. And then, when we found someone and prepared to make an offer, Terrain Advisors provided additional advice to close our Finalist. We loved working with Terrain,” Jason said.

On the heels of their hiring decision, WhyHotels has already received widespread news coverage of product initiatives and a planned expansion. It looks like their Chief Marketing Officer is already hard at work.

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